Air Bnb
Airbnb is a global online hospitality and travel marketplace offering home rentals and experiences in over 190 countries.
Airbnb’s marketing combines SEO, social media storytelling, influencer marketing, referral and user-generated content (UGC). Its content highlights authentic travel experiences with lifestyle-driven messaging through visual platforms like Instagram, TikTok, and YouTube.
- It optimized its website for travel-related queries and city-based long-tail keywords.
Eg: Beach House in Varkala - Launched engaging travel blogs and destination guides to inspire users.
- Leveraged authentic user photos and testimonials on Instagram, TikTok, Facebook, and email marketing campaigns.
- Created the “Live There” campaign to emphasize local experiences.
- Airbnb launched the “Live There” campaign to highlight the local, authentic experiences available through its platform, encouraging travelers to live like locals rather than tourists.
Airbnb’s community-driven marketing fostered authenticity and trust among users. This approach boosted its global user base, led to millions of free word-of-mouth promotions, and strengthened its brand as a leader in the travel industry.
- Social Media followers grew to 6.4 Million + on Instagram
- Referral program contributed to 900% growth in bookings during the early years of the business
- Increased brand trust through authentic UGC content and reviews
- YouTube: 636,000 subscribers
- Twitter: 880,500 followers
- TikTok: 860,700 views (average 2.11% engagement rate between Dec 2023 and Mar 2024)
- 12% year-over-year revenue growth driven by social activity and 1 million daily check-ins